What we do

At Smartodds we recognise that some people might find our business unconventional. It is.

Unusual or not, our aim is simple: to provide unbeatable services to our clients to help them to make successful bets. Our business has developed around the aim of better understanding football and the strength of individual football teams.

To understand what we do, it is first important to understand how we do it. We achieve our goals by employing varied and highly skilled individuals. Our employees include statistically trained quantitative analysts, passionate football experts, and innovative software developers, along with a professional support staff.

The quantitative team use their statistical expertise to analyse past data from football matches and develop mathematical models to produce estimates for football matches.

Smartodds' analysts use this input and their own expertise in football to analyse upcoming matches to provide our best estimates of the probabilities of various outcomes in sporting matches.

We do not stand still however, and are currently actively building mathematical models for several sports other than football.